hello

I’m Phoebe, a classically trained Fine Artist and Designer based near Sevenoaks. In my spare time you’ll find me teaching Pilates or paddle boarding with my dog Amélie.

I am the Print Design Manager at the UK’s leading mother and baby brand JoJo Maman Bébé, whilst working as a freelance Graphic Designer, Illustrator and Creative Director. Thirteen years of industry experience in graphic design, illustration and art direction helps me lead my team of creatives across all areas of print design including creative campaigns, branding, packaging, catalogues and look books, advertising, store design, point of sale, window design, print based promotions and much, much more! Whilst predominantly working in print and retail spaces, I have omnichannel experience working across web, email and social with a good understanding of UX. I am inspired by innovating work that tells an effective or inspiring story, whether that be through a narrative within a photoshoot, a strong brand identity or an eye catching store display. From concept to planning, coaching to creative critique, coordination to final production I am an experienced, supportive team leader and mentor with an extensive knowledge of print management.

Highly skilled as an artist and illustrator, with a love of ink and watercolour, most of my work begins with a hand drawn gesture. I have a great ability to transform my style to meet or develop the handwriting of a brand.

I initially trained as a Fine Artist from the Glasgow School of Art (1st Class BA Hons Sculpture and Environmental Art), then moved to London to complete a Masters in Fashion Media Production, where I have worked with fashion, lifestyle brands, events companies and agencies.

The backbone of my practice is to incorporate ethically produced, sustainable substrates and environmentally responsible processes into commercially viable, multidisciplinary design to expand and market your product range, communicate your message or build your business. I aim to work with brands that share my ideals.

My creative approach is to find the playfulness behind a product, story or service to deliver memorable messages, magical imagery and impactful experiences.

I am available for freelance commissions, collaborations and open to new opportunities.

Let’s chat here.